Crossing Main

2006 Best Women's Clothing, South

Once a land overrun with whale belts, Hingham is casting off its preppy past. Leading the charge is Crossing Main, a fashion-forward boutique that sells sophisticated clothes, shoes, jewelry, and handbags. On hand are frilly Tracy Reese dresses, bright hibiscus-print shifts by Milly, Tibi tunics, and quasi-bohemian dresses from Nanette Lepore. So if you’re still putting off that wardrobe overhaul: Give your surplus Lilly Pulitzer to Goodwill and embrace the new soccer mom chic.

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