Not since Matthew Broderick and Sarah Jessica Parker’s first date has understated elegance sat so close to attention-grabbing glamour. The frocks at Serenella—meticulously cut, pressed, and hung—are a whirlwind of sophisticated designs. Start with the impressive collection of European imports: whimsical Moschino ensembles, sexy Blumarine pieces by Italian designer Anna Molinari, and a sunny lineup of Roberto Cavalli gowns in saturated colors that will steal your heart (if not your paycheck). Your sensible side will be seduced by Narciso Rodriguez’s latest lean looks. The compilation is so artistic, it even pulls in hard-core Pucci collectors, ardently looking for the Next Big Piece. As for the rest of us, we’re just happy to wear the stuff, which we do whenever the evening calls for something special.