Serenella

2013 Best Women's Clothing, Dressy

This gleaming, well-edited boutique resembles a fashionable friend’s ample closet—right down to the abundant personal attention. Approachable staffers make upscale wares from European and American heavyweights like Prabal Gurung, Bottega Veneta, Belstaff, and Rochas accessible (and color us obsessed with the rainbow-bright cashmere scarves from Janavi). And now that there’s an equally chic Nantucket outpost, we can pick up Farah Khan caftans and swimsuits from the local designer Sinesia Karol whenever we’re on island.

Most Viewed Winners of Shopping

  • Brookline Booksmith, 2015 Best Bookstore