Alex & Co.

2008 Best Jewelry, West

The way it wriggles off a finger or pops out of its setting, you’d think jewelry had a mind of its own—one that knows how to roll juuuust out of reach under the refrigerator or, worse, straight down the garbage disposal. Capricious gems need a strong hand, which is where the dexterous staffers at Alex & Co. come in. They can restring, reset, or resize anything quickly and securely; if more-drastic measures are needed, owner Alexander Zamsky will pour his European design training into creating a brand-new piece guaranteed to fit, and look, a hundred times better.

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