First, the giddiness: Yippee! Look at all this stuff! Then, the apprehension: Yikes! Look at all this stuff! Owners Eli and Sheri Gurock stand ready to help new parents navigate the wealth of options at their tot emporium, from the dozen-plus car seats, Bugaboo-to-Stokke stroller lineup, and rarely seen crib lines like Cariboo and Cub 2.0.